Kim Kardashian West is the first person to receive the CFDA’s Influencer Award. Their award show is on June 4, 2018. https://www.vogue.com/article/kim-kardashian-west-will-receive-cfda-influencer-award
Many sustainable fashion advocates are outraged. They feel that in the current state of our world, the CFDA should have chosen someone who has had more of an influence within social fashion like Stella McCartney or Emma Watson or Livia Firth.
I disagree. Yes, those women have used their platform to bring awareness to the horrible state of our fashion supply chain and deserve many awards, but Kim K is an INFLUENCER. Everything she wears is immediately bought or the style copied. Her own sisters dress like her and copy her looks all the time. (See Kylie’s recent transformation.) There’s no denying that Kim K is an influencer when it comes to style and trends. If we really want to create positive change within our supply chain, Kim K is exactly who we would want to collaborate with.
Being negative gets you nowhere. As sustainable fashion advocates, we are trying to create positive change, shouldn’t that also translate to how we react to news like this? Don’t be outraged. Be encouraged to encourage Kim. She won this award because she is an influencer. Let’s use her influence to dramatically transform the fashion industry.
Kim K wore this outfit to the Met Gala after party on May 7, 2018. Guess what?
This 1992 Versace Black Bondage dress is already sold out in just 5 days!
Think about the impact she could have if she were a sustainable fashion advocate?
Ways to Provoke Collaboration:
1. Tag and hashtag Kim K, CFDA, and CFDA committee members (see list below) on all social media, especially twitter, congratulating her and asking her to use her influence for sustainable fashion. Remind her of the Vivienne Westwood she wore to the 2017 Met Gala. Mention collabs with designers and celebs like Stella and Aurora James.
2. Reach out to CFDA and Kim K personally. There are ways to contact their agencies and PR teams, we just need to be persistent.
3. Do this everyday until June 4.
4. If you’re able, attend the event on June 4 or convince news teams to ask your questions (ex. Kim, congratulations! How will you use your influencer platform to promote sustainable fashion?)
Who is the CFDA?
The CFDA is the Council of Fashion Designers in America. Their mission is to “strengthen the impact of American fashion in the global economy”. They’re a not-for-profit trade association founded in 1962 with over 500 members of America’s foremost designers.
Board of Directors